Freshen Up Your Alfresco & Outdoor Dining Furniture Range for Summer

Boost your sales with this season’s must-have outdoor dining tables and chairs

With the summer months fast approaching, now is the perfect time to refresh your furniture selection with this season’s must-have outdoor dining tables and chairs! Whether it’s families looking to relax in style or businesses aiming to revamp their alfresco dining areas, we offer wholesale outdoor dining furniture to suit every setting.

Once you’ve updated your inventory, it’s time to revisit your marketing strategy and spread the word about your new outdoor dining options.

Below are five simple yet impactful ways to promote your latest range and capture your customers’ attention.

5 Simple Yet Effective Ideas to Promote Your Latest Outdoor Dining Furniture Range

1. Expand Your Social Media Presence with Pinterest

While you’re likely already active on Facebook and Instagram, have you considered adding Pinterest to the mix?

Depending on your target demographic, Pinterest is the go-to platform for those gathering inspiration for their outdoor spaces, making it an excellent opportunity to build brand awareness outside your usual social media audience.

One of the significant advantages of Pinterest is that its content has a longer lifespan compared to other platforms, providing lasting visibility.

Whether your target customers are restaurant owners, hotel managers, or homeowners, Pinterest allows you to create visually compelling boards that showcase your outdoor dining furniture in a variety of settings.

You can use real-life images or AI-generated mockups to inspire potential buyers, helping them visualise how your products could elevate their own spaces.

To maximise your discoverability on Pinterest, optimise each pin’s title and description with relevant keywords like “outdoor dining,” “alfresco dining,” and “outdoor entertaining.” Also, include direct links to your website’s relevant product categories or pages. This can drive more organic traffic to your site and improve the chances of converting casual browsers into loyal customers.

2. Share an Instagram Reel with Outdoor Dining Inspiration

Dynamic and eye-catching, Instagram Reels offer an exciting way to engage your audience. Leverage your Instagram following by sharing a creative, engaging reel using trending audio and hashtags.

Whether it’s an aesthetically pleasing video showcasing different outdoor dining setups or a practical, informative reel demonstrating how easy it is to assemble your furniture, Reels can capture attention quickly.

You don’t always need to start from scratch—repurpose your existing videos by cutting them into bite-sized, shareable content. The key to maximising your brand’s cut-through on Instagram is to have fun and get creative!

Encourage user-generated content by asking past and current customers to share how they use your outdoor dining pieces, creating a community around your brand while boosting engagement.

3. Publish an Educational Blog Post

Did you know that Google prioritises websites that frequently update their content? Search engines organically rank websites higher when they provide relevant, engaging material based on user searches rather than sites that simply stuff in keywords.

Maintaining a regular blogging schedule can boost your website traffic, build your brand’s authority, and attract your target audience organically.

Consider creating blog posts that educate and inspire your customers while subtly promoting your products. For instance, to showcase your latest outdoor dining furniture, write a post offering practical tips on choosing the perfect outdoor dining set or provide advice on cleaning and maintaining outdoor furniture. 

By sharing helpful tips and actionable information, your blog positions your brand as an expert in the field, earning your audience’s trust and encouraging long-term customer loyalty.

4. Send a Targeted Email Featuring New Products

Email marketing remains one of the most powerful and effective tools to grow and nurture your audience. Unlike social media platforms—where algorithms are constantly changing—you have complete control over your email list, allowing you to reach your customers directly and consistently.

Leverage insights from past successful campaigns to create a targeted email series highlighting your new outdoor dining furniture packages.

To maximise engagement, vary the themes of each email. You could showcase must-have pieces in one, offer alfresco styling tips in another, and tailor the content to suit your customers’ preferences.

To drive short-term sales, consider running a special summer promotion or offering a limited-time discount to encourage customers to act quickly.

For even more personalised targeting, segment your mailing list. For example, send campaigns to customers who purchased outdoor lounges or other furniture, inviting them to elevate their outdoor spaces with new dining sets perfect for summer entertaining.

5. Update Your Website to Highlight Customer Favourites

Last but not least, make sure your website prominently features your latest outdoor dining furniture collection!

Regularly updating your homepage with sections like “Bestsellers” or “New Arrivals” makes it easier for returning customers and potential buyers to explore your range.

Keeping your homepage fresh not only showcases your latest products but also prevents your site from becoming stale or predictable. Regular updates keep your website dynamic, ensuring it remains at the top of people’s minds when shopping for new furniture.

Partner with Furnlink for Your Wholesale Outdoor Dining Furniture Needs

Supporting you this summer and beyond, Furnlink offers an extensive selection of wholesale outdoor dining furniture that is uncompromising on quality, style, and durability. Our commercial-grade indoor and outdoor pieces ensure your customers’ long-term satisfaction with every purchase.

Whether you’re seeking contemporary designs or timeless classics, Furnlink provides a wide variety of options to suit your needs and impress your clients. With our large stock levels and fast, reliable Australia-wide delivery, you can confidently expand your range without worrying about inventory shortages or unexpected delays.

Ready to see your furniture reseller business thrive this summer? Take the next step and become a Furnlink Partner. By doing so, you can elevate your outdoor dining collection while accessing expert support and friendly service.

Don’t wait—take action today and set your business up for a successful summer season.