3 Marketing Tips to Grow Your Commercial & Hospitality Furniture Business

Discover how to attract your ideal customers and build a strong brand presence in 2024

Strengthening your business’s digital presence and expanding your network are crucial to attracting and retaining customers, enhancing your reputation, and creating sustainable revenue.

Even if you have a brick-and-mortar furniture store, creating online channels and sharing relevant content allows customers to transact and engage with your brand regularly. Complementing your physical store, think of your website and social media as 24/7 shopfronts that work hard even while you’re asleep!

On the other hand, attending trade shows and exploring networking opportunities have always been a more “traditional” means to promote your furniture business – and they’re still just as effective today.

In this article, we’ll explore our 3 all-time favourite marketing strategies for growing your furniture store, using simple tips that will work for any size business.

Furniture trends may change, but here are 3 evergreen marketing strategies for your furniture store

1. Establish and continually refine a strong online presence

Build, launch & nurture your furniture website

Invest in creating a user-friendly and visually appealing website with high-quality images and detailed product descriptions for your furniture range. 

If your furniture business has the funds and your goal is to launch ASAP, you can simply outsource the task of building a website to a trusted professional. You can research website designers and developers online or ask your network and community for their personal recommendations.

On the other hand, if you’re on a budget, there are affordable e-commerce platforms like Shopify that will step you through the process of DIYing your furniture website. With some tech know-how and patience, you can set up your Shopify furniture store using one of their many customisable themes.

If you need additional help, you can always outsource the trickier tasks to freelancing platforms such as Upwork and Fiverr.

Boost your website’s organic rankings with SEO 

Once you’ve launched your new online furniture website, don’t set and forget – maximise your website’s organic presence by optimising it for search engines and keeping it updated with fresh content. 

Search engine optimisation (SEO) is essential to helping your furniture website get found online. With search engine algorithms constantly updating, be mindful that SEO is a long game and not an overnight miracle.

Depending on the search terms you want to rank for and the level of competition, you’ll need to focus on optimising your website with the best, most informative information.

From detailed keyword research to creating relevant, helpful content, take the time to learn about on-site SEO and off-site SEO. Here’s a great Beginner’s Guide to SEO by Moz, a trusted go-to for all things SEO. 

Enhance your reputation with online reviews & testimonials

Let your happy customers do the selling for you! Encourage satisfied customers to share positive reviews on platforms like Google and embed a review widget on your website to build credibility and trust in your brand and products. 

People always want to know what other customers’ shopping experiences have been like, especially if your online furniture store is still relatively new. 

Paid online advertising

While you wait for your organic and social efforts to gain traction, investing in paid advertising through channels like Google Ads and Meta Ads can also help you target potential customers within specific demographics and locations.

2. Nurture your audience with valuable content and email marketing

Social Media Marketing

Depending on your target audience, you can leverage popular social media platforms like Facebook, Instagram, and Pinterest to showcase and promote your furniture brand. By creating engaging visual and short-form content, you can build brand awareness and deliver value. 

While maintaining your social presence might feel like extra work, it’s a great way to connect and engage with your audience on a more casual level.

Content Marketing 

Content marketing helps establish your expertise and enhance your brand’s authority. Regularly updating your furniture website’s content also boosts its search engine rankings. 

More importantly, blog content marketing is a powerful way to educate and inspire your audience. Focus on creating helpful articles such as exploring the latest furniture trends, providing design inspiration, and sharing furniture care tips. This will also aid your customer’s buying journey by earning their trust during decision-making.  

Email Marketing 

Aside from attracting new customers, one of your goals should focus on customer retention and rewarding customer loyalty. Implement an email marketing strategy to stay at the forefront of new and past customers’ minds by sending regular newsletters featuring new product arrivals, exciting promotions, and helpful tips.

3. Build win-win relationships to expand your network

Partner with like-minded businesses, vendors & influencers

Sometimes, it really is true that “it’s not what you know, but who you know”. 

Beyond nurturing relationships with your customers, building win-win relationships with like-minded businesses and vendors is just as important. Whether it’s collaborating with another local furniture business, interior designers, or event planners, you can join forces to grow your audience and expand your reach. 

From co-hosting exciting giveaway campaigns to furniture design collaborations, establishing rewarding relationships with other businesses will always serve you well in the long run. 

Similarly, teaming up with the right influencers can also help promote your furniture brand to a target audience.

Attend trade shows & exhibitions

Participating in furniture trade shows and exhibitions like the Australian International Furniture Fair and Decor + Design is another good way to showcase your products while kick-starting new industry connections. 

Attracting fellow retailers, potential buyers, and the wider design community, you’ll discover the latest trends and innovations to inspire future product ranges. 

Ready to expand your hospitality and commercial furniture range?

From product design and development to warehousing and shipping, Furnlink offers end-to-end services for furniture resellers and dropshippers. Established in 1999, we’re proud to be Australia’s leading importer, stockist, and wholesaler across a huge commercial and hospitality furniture range.

With showrooms in all major cities, Furnlink partners with furniture distributors across Australia, empowering you to expand your furniture range with the latest designs and innovations. Where customer service and product quality always come first, we’re here to help you stay at the forefront of the commercial and hospitality furniture industry – happy customers and happy you means happy us. 

Whether you’re sourcing hospitality chairs, stools, tables, or anything else, explore our growing range and chat with us about becoming a partner today!