Curate Your Table Range to Cater to Your Customers

Help your customers choose the right tables for their space and lifestyle

With the endless furniture choices available in stores and online, your customers often consider various factors when selecting the perfect table for their home.

Rather than leaving your customers to figure things out for themselves, proactively describe how and where your tables can be used, as well as any other unique selling points that may accommodate their needs.

This article will explore the five key factors your customers look for when they’re table shopping, helping you get a step ahead.

5 Key Factors Your Customers Look for When Buying Tables

1. Size, shape, and functionality

Most customers will go table shopping knowing the measurements and limitations of their space. They will consider the size and shape of your options and whether the table will suit the dimensions of the desired setting. For this purpose, always provide accurate product dimensions and descriptions to help your customers make the right choice. 

Whether they’re shopping for a coffee table or office desk, think about how your customers plan on using your table daily. If it’s primarily for dining and entertaining, you’ll want to highlight qualities like easy cleaning and sturdy support. On the other hand, if they’re looking for a desk for the office or spare room, they may value features such as adjustable height or built-in storage.

2. Material and maintenance

Depending on the application, indoor and outdoor tables are made from a wide range of materials, including wood, glass, metal, plastic, and composite materials. Each option offers its own unique aesthetic, level of durability and maintenance requirements. 

Consider where and how your customers may need your tables, then suggest the best material. If they’re shopping for a new dining table, you can recommend timber options for the timeless look and longevity to maximise their investment. On the other hand, if they’re after a table for their garden setting, you may suggest all-weather-friendly and waterproof materials such as teak or polypropylene tables that are purposefully made for the outdoor elements. 

Lastly, you’ll also want to ensure simple and clear maintenance instructions to suit their lifestyle needs. For example, wood is a popular option but can be susceptible to water and heat stains, while glass tables are aesthetically pleasing but tend to show stains and streaks if not cleaned properly. Providing each option’s cleaning and maintenance requirements will help them determine which table is best for their home.

3. Comfort and aesthetics

Aside from functionality, customers will also be looking for tables that are comfortable and complement their existing decor. 

When describing your tables, you should emphasise their level of comfort and accessibility for everyone who may be using them. In addition to providing the table dimensions, you can suggest chairs that suit the table height and the number of chairs to ensure enough legroom for everyone seated. Suppose your target market is primarily young families or older people. In that case, you may wish to highlight bonus features such as rounded edges or a sturdy frame for enhanced comfort and safety. 

Similarly, depending on your target market, you’ll want to help your customers picture how the table will enhance their home aesthetics. For example, if your customers prefer a country-style home, you could hone in on the timber make, rich colour, and rustic finish.

Supporting your product photos, you could also invest in lifestyle photography to show how your tables complement current interior design styles. 

4. Reviews and ratings

Most savvy shoppers will value product reviews and ratings by other customers equally if not more than what you say. A brand may claim its products are made to last, but customers will comb through relevant product reviews to judge how other customers have assessed the quality for further reassurance.

To support your marketing goals, be sure to dedicate time and effort to encouraging your existing customers to share their honest reviews and ratings. Whether attesting to your excellent customer service, fast shipping times, or product quality, future customers will appreciate past customer experiences regarding the tables they’re considering buying. 

If you sell what you say, your customers will become loyal brand advocates and organically spread the word on your behalf.

5. Return policy and warranty

From budget-friendly stores like Ikea to high-end furniture stores, customers can struggle with decision paralysis if given too many similar choices and brand promises when shopping for a new table. 

A flexible and fair return policy and warranty can help alleviate decision fatigue. Providing customers with peace of mind, you should have a clear return policy in case the table doesn’t meet their expectations, while a manufacturing warranty covers potential defects. 

While you’ll always want to minimise the number and frequency of return requests, be sure to proactively share your return policy and product warranty openly and clearly. You can provide the relevant information or link to it from your homepage, product pages, and FAQs. 

Please visit the ACCC website for the most relevant information about consumer rights regarding repair, replacement, refund, and cancellation requests.

Discover designer-inspired aesthetics combined with durable, high-performance functionality at Furnlink

Furnlink offers an extensive range of wholesale, commercial-grade furniture tailored for furniture retailers of all sizes.

Our collection, sustainably sourced from global premier furniture manufacturers, includes the latest modern designs from amazing brands such as Siesta (from Turkey), where we are the exclusive distributors in Australia, and Werzlit (from France). As for the hospitality table tops you love, we outsource to our must-trusted partners at Polytech and Laminex.

Browse our catalogue and find out how you can become a Furnlink distributor today.